SEO Reporting That Answers Four Questions
Most SEO reporting either buries the work in numbers or skips it entirely. JMC reports every month in the same shape, so you always know what was done, why it was the priority, and what it changed.
The Shape of It
The Four Questions Every Recap Answers
The same four headings every month, in the same order, on every package in both service lines.
What We Did
The actual work completed that month, listed as specific tasks rather than categories. Not “content optimization” but which pages were rewritten, which titles changed, and which listings were corrected.
Rewrote service page titles and meta descriptions for four priority pages.
Why We Did It
The reasoning behind the order. SEO is a queue of things worth doing, and the useful part of a report is understanding why this month's work went to the front of it rather than something else.
Those four pages already had impressions and no clear title, so they were the cheapest movement available.
What Changed
Movement, reported honestly. Some months show clear change and some show very little, and the recap says which one it was. A report that reads like progress every single month is not a report.
Grid visibility for the primary service term, compared with last month.
Where We're Headed
Next month's priorities, written down before the month starts, so nothing in the following recap is a surprise. It also gives you somewhere to push back before the work happens rather than after.
Next: the two service pages with no dedicated content, then a citation audit.
An Example
What a Recap Actually Looks Like
The structure, drawn out. Every line below describes the kind of thing a recap contains.
Monthly Project Recap
Structure only. Not a real client report.
What We Did
- Rewrote titles and meta descriptions for four priority service pages.
- Corrected the business category and service list on the Google Business Profile.
- Published one strategic SEO page for the highest-intent service term.
Why We Did It
- Those four pages already had impressions with no clear title, so they were the cheapest movement available.
- The profile category was narrower than the services actually offered, which limits which searches it can appear for.
What Changed
- Grid visibility for the primary service term, compared with last month.
- Movement on the tracked keyword set, with the ones that moved named individually.
- Where the month was quiet, the recap says so and says why.
Where We're Headed
- The two service pages with no dedicated content.
- A citation audit across the listings that carry an old address.
What Arrives
What Arrives, and When
Three deliverables, included in every package in both service lines.
Monthly Reporting
Detailed reporting on the work and the tracked keyword and competitor set. Traditional SEO packages add dashboard reporting on top of it.
Monthly Project Recap
Delivered by Loom or a video call. A person walking through what happened and answering questions, rather than a file dropped into an inbox.
Quarterly Project Update
A wider look every three months: what the quarter changed, what it taught, and where the next one is pointed.
By Service
Reporting Differs by Where You Compete
The four questions are the same in both lanes. What sits underneath them is not, because the two are not measuring the same thing.
Questions
Reporting Questions
See What the First Report Would Say
A visibility review covers where you appear now, what is holding it back, and which of those is worth acting on first.