Launch Sprints
A Fixed Scope, With a Finish Date
A Launch Sprint is a single engagement with a defined start, a defined end, and a written list of everything included. There is no term, no renewal, and no obligation to continue afterwards.
- Audit
- Implementation
- Handoff
- 30-Day Action Roadmap
The Shape of It
What a Sprint Is
A Launch Sprint is a single piece of SEO work with a start date, an end date, and a list agreed before anything begins. It is not a trial of monthly service, and it is not a discounted version of it.
It brings the foundational work into one defined engagement: the audit, technical and on-page fixes, and the setup that should be in place before ongoing work begins.
The scope and finish date are agreed at the start, so a business can establish the foundation without committing to a year of service.
At the end, the completed work and a written roadmap show what to do next. The roadmap remains useful whether the next step is monthly service, an internal team, or a pause.
One-Time
A single engagement. No term, no renewal, and no ongoing invoice arriving next month.
A Defined Window
A fixed start and a fixed end. The work is completed inside the window rather than running until somebody stops it.
Fixed Scope
The deliverable list is the whole list, agreed before anything starts. What is on it gets done, and it is written down.
The Boundary
Where a Sprint Ends
Being precise about where a fixed-scope engagement stops is the same principle as reporting honestly. It just applies to scope instead.
The List Is the Scope
Everything included is written down before the work begins. Anything outside it is quoted separately rather than absorbed quietly or dropped without mention.
The Window Closes
30 days on a Neighborhood sprint, 45 on Regional and National. When it is up the work is delivered. There is no rollover into an open-ended timeline and no month four that nobody agreed to.
A Foundation, Not a Campaign
A sprint builds the base and hands over a roadmap. Ongoing growth is a separate decision, made afterwards with the roadmap in hand.
The Three Sprints
Three Sprints, Sized by Reach
Neighborhood is local work. Regional and National are technical and on-page work across markets. That is a difference in kind rather than in size, so none of the three is a step up from another.
Neighborhood Launch Sprint
$799one-time
Completed within 30 days
For businesses that need a stronger local SEO foundation before moving into ongoing monthly service.
- Kickoff and access setup
- Local SEO audit with priority findings
- Local keyword and competitor snapshot
- Google Search Console and Bing setup or verification
- Google Business Profile audit and core optimization
- Citation audit and NAP standard
- Schema, sitemap, and robots.txt review
- Titles and meta descriptions for up to 5 priority pages
- Local search grid baseline snapshot
- 30-Day Action Roadmap
Regional Launch Sprint
$1,495one-time
Completed within 45 days
For businesses targeting a broader service region or multiple markets that want a strong foundation before starting monthly service.
- Kickoff and access setup
- Technical and on-page SEO audit
- Regional keyword and competitor analysis
- Google Search Console and Bing setup or verification
- Schema, sitemap, and robots.txt review
- Titles and meta descriptions for up to 10 priority pages
- Backlink audit
- 30-Day Roadmap and next-step recommendations
National Launch Sprint
$2,295one-time
Completed within 45 days
For businesses that need foundational technical and on-page SEO work in place before starting a national monthly campaign.
- Kickoff and access setup
- Technical and on-page SEO audit
- National keyword and competitor analysis
- Google Search Console and Bing setup or verification
- Schema, sitemap, and robots.txt review
- Titles and meta descriptions for up to 15 priority pages
- Backlink audit
- 30-Day Roadmap and next-step recommendations
Inside the Window
What Happens During the Sprint
- 01
Audit
The current foundation is reviewed end to end, the priority issues are identified and ranked, and the first fixes are confirmed with you before any of them happen.
- 02
Implementation
The included setup and optimization work is completed inside the agreed scope. Anything found along the way that sits outside it is flagged and quoted rather than absorbed.
- 03
Handoff
A clear roadmap with next-step recommendations in priority order, and a clean path into monthly service if that is what you decide to do.
The Deliverable
What You Walk Away With
The 30-Day Action Roadmap is the thing the sprint is actually for. Everything else is the work that makes it worth reading.
Priority Findings
What is holding visibility back, ranked by impact rather than listed in the order it was found.
Completed Work
Everything done during the sprint, itemized, so there is no gap between what was paid for and what is visible.
Recommended Next Steps
What to do next, in order, with the reasoning behind the order rather than just the list.
A Clear Path Forward
Whether that means monthly service or handling the roadmap internally. Both are real answers, and the roadmap is written to work either way.
Continuing On
Continuing Into Monthly Service
The sprint deliverables and the onboarding work on a monthly package are close to the same job. That is why the waiver exists: a sprint is the onboarding done standalone, with a roadmap attached.
| Sprint | Waives onboarding on |
|---|---|
| Neighborhood | Neighborhood, Citywide, or Metro |
| Regional | Regional |
| National | National or National+ |
Neighborhood
Waives onboarding on: Neighborhood, Citywide, or Metro
Regional
Waives onboarding on: Regional
National
Waives onboarding on: National or National+
Monthly service must begin within 30 calendar days of sprint completion.
Questions
Sprint Questions
Start With a Sprint
A fixed scope, a fixed end date, and a roadmap at the end of it that is yours whatever you decide to do next.