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Why SEO is more than keywords

Creating an optimized site in today’s world is a much more holistic process than just stuffing ‘keywords’. Search engine optimization (SEO) is a process of improving your site so Google and other search engines treat your pages, products, and brand better. To create an engaging experience for customers, businesses have to establish a strong connection with their target market.

This post aims to explore the steps involved in establishing and maintaining a strong connection with search engines and what you can do to help improve the user experience that results in more targeted traffic to your site.

How Google Search Works

Though Google is not the only search engine, it’s by far the most used one so it’s safe for a local business to direct all its SEO efforts to please Google. To do so, we first need to understand how Google search works and whether it is really about keywords?

When someone types in a search term into Google, they’ll see a list of results on the page. The search results are ranked by Google in order of each result’s relevance to the search term, with the most relevant results appearing at the top. Making your website appear higher on the search results is called SEO and you can’t achieve a higher ranking only by adding keywords to your web copy.

SEO is a combination of various things. It requires creating interesting content that people want to read and that meets their needs. It’s also about getting the right backlinks and building out your community. Understanding that there’s more to SEO than keywords is really significant because it’s going to help you get your site higher in the rankings and get more traffic.

An Enhanced User Experience is Must

With the growing percentage of searches taking place on mobile devices, the importance of providing a good experience to users when they search for information or find products is increasing.

You design and test the text, imagery and design elements that make it easy for customers to navigate and find what they are looking for. To create well-optimized pages, there are a few considerations that need to be made:

i. Design

Search engines look at how a website is designed and how user-friendly it is when deciding how to rank it. A website that is well-designed and easy to navigate will rank higher than a website that is hard to use. Having a great website depends on its design elements that offer a convenient experience to its visitors. Many website design elements including color palettes, font choices and website layout that ensures good user flow directly impact SEO.

ii. Content crawlability

Content crawlability means that Google will be able to find all of your content. This isn’t just important for SEO purposes, it also means that people who are searching for your products or services will be able to find you. If your content isn’t crawlable then it won’t be found. If it isn’t found it won’t be indexed which means it won’t be found by people searching for it through search engines. SEO is about making your website crawlable and accessible no matter what search engine someone uses. That means avoiding common mistakes like typos, duplicate titles, not linking out to other websites, and more.

iii. Image optimization

Images are one of the best ways to help your website rank higher in search engines. When you add images to your site, you are also including meta-tags, alt-tags, and captions. Not only will images help your SEO, but they’ll also help your users by providing more context and a better experience. They help search engines to understand what your website is about. It’s important that you properly meta-tag your images. By doing this, you can increase your SEO and drive more traffic to your site.

iv. Quick load time

By increasing your website speed, you’re not only improving your user experience, but you’re also increasing your search engine rankings and improving your SEO. Google uses page load speed as a ranking factor because they know that when a website loads quickly, it’s a sign of a well-made website. They also know that when people are happy with how a website loads, they’re more likely to recommend that website to their friends.

On-page and off-page SEO

On-page SEO is the work you do to make sure your website is well optimized for search engines. There are a few different elements to on-page SEO, which include the Title tag, the Meta description, the H1 tag, internal links and the content of your page.

Off-page SEO refers to the things you do off your websites such as guest blogging, social media, link building, and forum discussions.

Final Words

There’s a lot of research, planning, testing, and strategy involved in search engine optimization. You can’t just throw together a few keywords and expect to rank on page one of Google. You have to make it easy for search engines to find your site and when people do come to your site, you have to offer a great user experience.

Without the proper training and expertise to do SEO, it’s easy to shoot yourself in the foot. If you do it wrong, you could get a penalty from Google or hurt your website’s rankings.

SEO is also about building a website that is fast, mobile-friendly, and makes it easy for users to find the information they need.

Posting a website online isn’t enough. To get real results, you must optimize your site by all means. It seems tedious but it really pays off in terms of right traffic and customers.

Free On-page SEO Audit

Many of our customers want to know how they can optimize their existing website for better search rankings and we understand that it can be hard to get started if you don’t know where to begin. For this reason, we’re offering a free on-page SEO audit to help you find issues that might affect your search rankings. An on-page SEO audit is a great way to better understand your website’s performance with search engines.