Do you find yourself wondering why? Why on earth are you not growing as fast as you want to despite having great products or expertise to offer your customers?
The answer might surprise you. The reason for your frustration is your invisibility to your customers. They simply can’t find you when they need you and search about you on Google. When your ideal prospects search for your shop, they couldn’t find it on Google Maps.
This obviously pops up another question in your head – how. How can you come out from the clouds of obscurity and make yourself clearly visible?
Well, don’t worry. This blog post has the answers to all of your questions, let’s dive in!
Take the First Step
The world belongs to the doers, not to the dreamers. You already know that, right? You are a local business competing with so many other local, regional and national businesses. To make a place for yourself in this competitive – you may want to read it as hostile – environment, you need a strategy to trump the competition and get a bigger chunk. Because if you don’t, someone is already working on that strategy.
So the top thing in your priority should be the optimization of your website and online presence. To excel in your local search marketing, the first thing you need is specialized local search engine marketing services and not general SEO.
Jordan Marketing Consultants is an SEO company in Houston and is specialized in providing local search engine marketing services. We also offer you a free website audit to find out how your current keywords are ranking, the keywords your competitors are using and how you can rank better than them. Our audit will give you practical suggestions to leverage the power of local SEO.
Read on to know more…
Nothing Beats the Power of Local SEO
If you’re a local business owner, never ignore the importance of SEO. Local SEO is the strategy of optimizing a website for local search, meaning that it will rank higher in search results when someone enters their city name into Google or other search engines to find a service or product.
Optimizing a business for local SEO is extremely important for your local marketing strategy. This helps to increase the number of people who will find your business online. There are many ways to optimize a business, including website content, meta information and developing citations for the local areas on Google Maps and sites like Yelp.
Focus on Google Maps Search Engine Optimization
Google Maps are the new Yellow Pages for businesses. Excellent Google Maps SEO can help businesses increase their exposure by incorporating keywords into their maps so that people searching on the internet will be able to find them quickly and easily.
Google Maps are a great tool for SEO because they allow people to find businesses in their area. It is important for companies to do Google Maps Search Engine Optimization because it allows them to be seen by potential customers in their area and makes it easier for them to find more information about the company.
Google Maps also has an effect on a company’s SEO that goes beyond just getting found. When companies are found on maps, they have the opportunity to rank higher in the search engine which attracts more customers and can lead to increased revenue from online sales.
Have a Clear Call to Action to Match Your Content
More than anyone else you know that the end goal of all of your efforts from establishing a business to bringing leads to your site is to have conversions. And you can’t have conversions until you have a clear call-to-action or CTA, asking your visitors to do what you want them to.
A clear call-to-action will help you achieve your goal because it tells the customers what they should do to get what they are looking for on your site. A clear call-to-action boosts sales by giving customers a sense of urgency and making it easier for them to make decisions on the spot.
What You Can Achieve with Local SEO
The increase in leads is a sign of success for your business. It means that you are reaching your target audience and they are reacting to your message. This can be very beneficial to your business because it makes it easier for you to convert these leads into customers and make more sales.
When you start using local SEO, you increase the amount of traffic coming to your website, turning prospects into warm leads as they visit your site. More traffic on your site will also help you rank higher on search engine result pages that will bring more leads.
A Cost-Effective Marketing Strategy
Local SEO is a cost-effective marketing strategy that local businesses can use to target potential clients with their products and services.
Though over 70% of small businesses have a website, many of them are not using it for local SEO. This is because they feel like it may be too expensive or time-consuming to implement. First, it doesn’t cost you as much as your Google and social media ads do and secondly, the leads you generate will surely outweigh the cost of local SEO.
Jordan Marketing Consultants is a cost-effective SEO company in Houston that can be your ideal partner for ranking higher in local searches anywhere on the internet.
So a local SEO strategy is a convenient way to build your brand and increase sales. But of course, you need an expert SEO company that can understand your needs and have the expertise to make you rank higher locally.
What You Need to Do
Local SEO is essential for a successful local search marketing strategy. Local SEO can help your business stand out against other companies and attract new customers, boosting brand awareness.
With Local SEO, you can focus all your attention on the customers nearby, which means less time and money wasted on customers who are too far away to be worth it. It’s a great way to get your name out there among local consumers who are in need of a local business or service provider.
Whether you’re a plumber, kitchen cabinet installer, roofing service, restaurant, dentist, doctor, car service or any other local business – you need Local SEO for your marketing strategy.
What’s the First Thing to Do Now?
- Get Your Website Audited
The reasons you haven’t had your website audited could be because you’re unaware of its importance or don’t know how to get it done. You also might have thought it’s a waste of time or money. However, there are many reasons why this is important.
An SEO audit of your website will help you understand how well you are currently optimized for the local search, so you can identify which areas need improvement. It will also tell you how well your site is doing in relation to your competitors, which will give you an idea of where to focus your efforts in the future.
An Offer You Need to Get Started without Fear of Wasting Time and Money
Now that you know how critical local SEO is for brand visibility, getting warmer leads and more clients to your store, doing nothing means you are ok with losing money. There are many factors that influence Google’s ranking algorithm and you must ensure to optimize for them.
Jordan Marketing Consultants offers you a free website audit so that you can instantly find out how you can optimize your website to get more leads and customers and get rid of your invisibility mode.
Just click the below button to get your free website audit.