What Are SERPs and Why They Matter For Your Business

There is a high chance that you have reached this page via a Search Engine Results Page (SERP) after entering a certain phrase or keywords in a Google search. So even if you don’t know the term, you certainly have encountered SERPs. Now is the time to know what does SERP stands for and how SEO and SERP are linked. SERPs compile results for search queries and show you those results in a series of pages. Google, Bing, and other search engines often include three types of results: organic, ads, and visuals – still and video. Organic search results are the main items that appear when a person uses a search engine to find something. The ads are paid results for particular keywords while visuals are part of the universal information available about your search term and they appear at the top or bottom of the page.

What is SERP in SEO?

Every business dreams of getting the top spot on Google search results — after all, that’s where a majority of your customers will come from. If you can get to the first page, you’ll boost your online traffic and convert more potential customers into paying clients. However, it isn’t easy to get to the top ranking spots that have more value than any other space on a SERP; it means companies that can get there have won. If you want to rise above the competition, implementing SEO strategies for your website is a must.

What Are Paid Results On a SERP?

PPC (pay per click) marketing is a technique that can help businesses drive leads and sales. You bid to claim a spot on a search engine like Google, Bing or Yahoo for a certain keyword search. You pay an amount to the search engine when a user clicks on your ad. PPC advertising is like a hybrid of content marketing and search engine optimization as it allows you to give your website an immediate SEO boost and drive traffic to your website with the help of search engine optimization. PPC adverts are placed above organic search results.

What Are SERP Organic Results?

Organic results are search engine results that appear against a search phrase when you use a search engine like Google to get certain information. They are not paid and ranked by Google algorithms organically on the basis of some 200 ranking factors. Because these results are based on relevance to your search, they take up more of the page than paid ads do. We have no control over what appears on these pages. Organic search is widely seen as a favorable method of optimizing a site’s visibility because it gives credibility to the site’s content in the form of a search engine’s endorsement.

Never Take SERP Features Out of Equation While Aiming For Organic Ranking

It may sound confusing but there is a possibility that you won’t appear at the top of a SERP even if you are the organically top-rank website. Why? Because of SERP features, which is any result on a Google search result page that is not a traditional organic result.

These can be:

Rich snippets – the information boxes that appear above the search results and may include reviews, price comparisons, or recent news.

Knowledge Graph – the visual representation of relevant facts and answers to questions.

Paid Results – the advertisements shown in paid slots, usually on the top and right-hand side of the SERP.

There are three types of internet searches that a search engine caters:

·         Informational

·         Navigational

·         Transactional

Informational searches are when users intend to obtain more information on a subject or product. Navigational searches are when users already know what they want to buy or do, and they search for the website directly. Transactional searches are when users search for local businesses or services in their area — with the intention of booking an appointment, viewing a menu, or making a purchase.

How to Appear At The Top Of A SERP?

After learning about SERP, it should be clear that you can achieve a lot more in less time if you are ranking well on Google but doing so is the real challenge. You need a comprehensive SEO strategy to claim the top spot on the SERP.

The first thing you need to do is acknowledge is that though keywords are quite important, SEO isn’t about keywords only.

It takes a comprehensive SEO strategy, a website designed for conversions, and targeted content to rise to the top of the SERP. Since SEO has evolved from simple on-page keyword usage to a complex series of algorithmic relationships, it’s vital that you structure your site accordingly.

Google’s ranking factors are updated frequently — search engine optimization is a fast-evolving phenomenon. With this in mind, you need to stay up to date on the latest SEO techniques and strategies to remain competitive. From optimizing URLs and titles to creating compelling meta descriptions, you have to constantly refine your SEO efforts to keep the search engines and your visitors happy at the same time.

Jordan Marketing Consultants is a local SEO and web design agency in Houston that has been serving the needs of local businesses for nearly a decade. We are your diagnostician, identifying your pain points and creating a cohesive SEO strategy to address these issues. 

Get Free Help to Power Your SEO Strategy

Being a business owner means wearing A LOT of hats, so trying to keep up with the moving target of your website’s SEO can be exhausting.

The best way to get an idea of how well your website is doing is to have it audited by a professional. An SEO audit is always helpful to strengthen your relations with search engines and appear at the top of a SERP. It will help you figure out what needs fixing and what to do next CONFIDENTLY.