Let’s start at the beginning – What is an Organic Search?
An organic search is possibly one of the best sources of traffic for your business. An organic search is targeted, which basically means an individual finding your business through an organic search is definitely in need of the services your business offers.
Now you’re probably wondering how your business can achieve this traffic. Well lucky for you we have 4 technical SEO tasks that are critical to organic success.
Optimize site architecture.
Site architecture is the hierarchical structure of your website pages. If your structure is inadequate then kiss that organic traffic goodbye. You want your website to be optimized so any individual page on that site has its best chance at being crawled.
Your structure should help individuals easily find your information. Search engine crawlers should be able to easily understand how to navigate between different pages on your site.
Ensure pages are crawlable
When we use the word crawlable it is not in reference to babies, but instead web crawlers, bots aiming to find and index new web content, and making sure they can access all your sites content easily.
Status codes can also play a big part in crawlability. Search Engine Land recommends SEO’ to have a 200 HTTP status code on pages they want to be included in the organic search.
If your pages are not crawlable, web crawlers won’t be able to find them and your organic traffic will be affected. Crawlability issues can be a result of broken links or dead ends.
Check which pages allow indexing
Since web crawlers are on the hunt to find and index new web content, it is important the pages who want crawlable are also indexable. Indexability is a search engineer’s ability to analyze and add a page to its index.
If a page does not get indexed by a search engine then it will not appear in an individual’s search result. No Indexability = No Organic Traffic.
Improve page experience
Individuals will click off your page if your site offers poor experiences, such as slow-loading pages. Site owners should optimize their technical structures to allow their content to be showered in organic traffic.
Another key factor is mobile-friendliness. This year, there are about 302 million people in America with a smartphone, so it is more than likely someone is attempting to view your site on their phone.
Do yourself a favor and get with the times. You can check if your web page is mobile-friendly with Google’s Mobile-Friendly Test.
In all, focusing on your site’s technical quality is key. If you won’t go on a confusing page, why would other users or even bots.
Optimizing site architecture and user experience will be optimal in increasing your organic traffic. Your page should be easy to follow and mobile-friendly. This will help web crawlers find you and give new users the ability to access you from anywhere. Optimizing site architecture and user experience will be optimal in increasing your organic traffic. Your page should be easy to follow and mobile-friendly. This will help web crawlers find you and give new users the ability to access you from anywhere.