Search Engine Optimization
Search engine optimization (SEO) is the practice of improving the visibility of a website or a web page in a search engine’s organic (un-paid) search results according to a user’s search query.
SEO is the process through which you can boost your site’s search engine ranking, attract more traffic from the search engines, and drive more sales from your website.
Many people think SEO is only about keywords and content. SEO breaks up into
Many people think that SEO is only about keywords which is a misconception about SEO. Following are the four main types of SEO and you can get the best results for your business when you use all of them cohesively:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
On-page SEO is a broad term that covers every aspect of your website pages. It is all about making sure that the content on your website is relevant and valuable to search engines.
The text, the images, the tags, and the navigation all work together to tell search engines what your site is about and based on that information search engines rank your website. The on-page SEO techniques we use to make your website search engine friendly and engaging to visitors.
Off-page SEO is essentially anything that isn’t done on your own website. It refers to backlinks that point to your website from other websites. These websites can be other blogs, forums, social media sites, directories, etc.
It’s important to build off-page links to your website to help improve your rankings in search engines like Google. This strategy is more effective than traditional marketing because it’s a secondary way of advertising your business. Backlinks are also crucial when businesses are trying to build brand awareness.
Backlinks are like third-party endorsements. They’re a way for one website to say they like another. Google and other search engines consider these endorsements a metric in their ranking algorithms so websites with a high number of backlinks will generally rank higher on the search results pages.
Technical SEO is the process that enables search engines to crawl, index, reproduce, and rank the site’s content for user searches. Technical SEO is necessary for any organic online marketing strategy but is often overlooked because of how detailed the process can be.
SEO benefits are numerous and including them all in a single list would be a disservice to your business. To start with, SEO helps your business improve its organic search ranking through higher visibility on search engine results pages (SERPs). This visibility translates to increased traffic. Then, as users click on the website based on their search results, the bounce rate decreases and users become more interested in your brand, products and services, giving you more sales.
In short, SEO is one of the most beneficial investments you can make as many companies have reported steady traffic growth and increased interest in their brand once they launch an SEO campaign.
That is exactly what we do! Our team of SEO Experts nurtures your online presence and organically grows your visibility. We create content that is optimized to get you on the first page of Google. SEO is not an overnight process and we understand that. We implement a variety of SEO strategies and local SEO strategies to achieve long term success for our clients.
A lot of people think SEO is just buying a spot at the top of search results, this couldn’t be further from the truth. A specific ranking location cannot be bought, it takes a well thought out content strategy to see a change in where your website ranks. This process will not happen overnight, in fact on average it takes 90 – 120 days to see lasting results in where your website is ranking.
Our SEO services come with a content marketing campaign that includes creating and posting content on your site. The frequency that we will post content depends on the package you choose. Please visit our SEO Services page to know more.
There are a variety of factors that decide the speed of success in an SEO campaign, from market competition to existing content quality. Depending on how aggressive you would like to approach your SEO strategy, some results can be seen sooner than others.
Jordan Marketing Consultants is a full-service digital marketing agency with a wide knowledge base. We create landing pages, redesign and optimize websites, as well as creating E-Commerce websites using WooCommerce. We also offer WordPress Care Plans to keep your site secured and updated.
Local SEO
Local SEO optimizes your website for local search results. A good local SEO strategy will improve your business’ discoverability on search results within a specific geographic location.
Local SEO optimizes your website for local search results. A good local SEO strategy will improve your business’ discoverability on search results within a specific geographic location.
JMC is proud to be a part of the Houston community and we take great pride in growing local businesses like our own. When we are asked what makes us better than other agencies, we say it’s our dedication to local businesses that sets us apart. We’re local experts and with our help, you’ll attract more potential customers and grow your business. Our local SEO services boost your search engine ranking to bring in more customers from your search area.
Google My Business is the tool to manage and present your business in a way that grabs the attention of customers.
When you list your business on Google, you can create a page that contains information about your products or services, including details like location, shop/office images, opening times, a map and a link to your website.
With this information readily available online, customers are able to find you with ease online and offline. It greatly helps to increase your leads and grow your business.
Website Design and Maintenance
WordPress is the world’s most popular website creation platform that empowers businesses and individuals to have a website at a low cost. Creating a WordPress website requires no coding knowledge.
Having a brick and mortar location means people are looking to visit your location and purchase your products or services. With a professionally designed website you ensure that the information they find will be accurate and have the messaging that aligns with your brand.
Generally, our website design projects take 60-90 days to complete. We break the project into 3 phases:
Discover • Develop • Deploy
Discover is all about understanding your target audience, competitors and creating a goal. During the design phase, we create your wireframe and review if any changes are needed. Finally, we DEPLOY your website into cyberspace and watch the traffic flow.
WP Care plans or WordPress Care Plans are a subscription-based service that takes care of your site by keeping it updated and secure.
Our plans include support services for your WordPress site, including updates, backups, security, hosting migration, and more.
Care plans are available for all types of WordPress sites, including E-commerce stores.
All WordPress sites are like gardens — they need love and attention to stay alive and look good.
Without proper maintenance, a garden can become plagued with weeds, overgrown shrubs, and pests but a gardener provides the necessary care your garden needs.
Similarly, a Care Plan for your WordPress site takes care of troubleshooting problems and updating your site.
JMC has you covered with a range of comprehensive security and maintenance services that keep your website safe and working at peak performance:
- Website hosting, we will even migrate your website from your old host free of charge.
- Plugin updating with visual checks to make nothing on the website is broken
- Daily security checks and malware cleanup.
- Emailed Monthly and Quarterly reporting
- 24/7 Support
- Unlimited Content Edits (What is considered a content edit?)
Social Media Management and Marketing
Social media management is the process of managing the social media accounts and promoting your business organically by engaging with your customers and followers. This includes things like creating content, responding to followers and answering any questions or concerns they may have.
Social media marketing is a form of digital marketing that involves paid promotion of your brand, services and products on social media platforms, such as Facebook, Linked In and Instagram. Social media marketing is used by all sorts of businesses to create a larger online presence and grow their sales.
Social media is a great tool that can be used to engage customers but by itself it isn’t a sales channel. Businesses are often tempted to grow the number of followers without building a connection with the ‘right’ audience. It’s not only ineffective but could also damage your brand’s credibility and reputation. By engaging in targeted communication, using smart insights, we enhance your brand reputation that generates quality leads.
Yes, we can! Jordan Marketing Consultants is a full-service digital marketing agency with expertise in organic and paid ad campaigns. We focus on helping businesses grow, not just through traditional marketing but also through content-based writing, graphic design, and PPC campaign management. Our goal is to help you gain an advantage in your industry and get the most out of your marketing efforts.
Copywriting Services
Copywriting is the persuasive art of writing that drives your customers to take a specific action. As a local business owner you know how hard it can be to get potential customers to know, like and trust your service or product. An expert copywriter crafts a convincing narrative that moves your prospects toward the customer side of the sales funnel.
When it comes to copy; the better it is, the more your sales will grow.. Copy that is well planned, persuasive and highly targeted will have a much greater impact on your sales than the copy that sounds like it was written by a robot or a person who doesn’t know how to sell in writing.
We have a team of expert copywriters and each of them has their own expertise in writing copy for websites, landing pages, sales pages, email marketing, PPC campaigns. Our teams of SEO experts do their keyword research to optimize your copy for every format.
Free Website Assessment:
Give us a shout and let’s schedule some time to discuss your unique business goals.
Awards and Credentials
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