Breadcrumbs are an important part of an SEO-friendly website structure. Learn how they help a user navigate from one page to another and improve .
Even if you don’t know what breadcrumbs are, chances are you’ve seen them on websites before. But what are they? What do they do? How are they used? Read on to learn all about how to properly use breadcrumbs as part of your on-page SEO.
Breadcrumbs tell visitors where they are on the site in relation to the information they are looking for while creating a path for their journey on a website. They also make it easy for visitors to see what content is available and how far they are from the core information they need. The links are usually generated automatically from the site’s hierarchical HTML code and displayed in a sequence that reflects the page hierarchy, beginning with the current page.
Before understanding how breadcrumbs for SEO works, let’s have a quick introduction to breadcrumbs.
What are SEO breadcrumbs?
The breadcrumbs are a navigational aid that shows users the site hierarchy. It’s usually located at the top or bottom of the page, and consists of a list of current and parent pages, linking back to the homepage.
Breadcrumbs give users a way to easily track their location on your site. It’s an excellent way to keep track of where a user has been on your website. Proper use of breadcrumbs on your site makes it straightforward for a user to generate links from one page to the next and also makes it simple for them to get back to other pages easily.
How to optimize your breadcrumbs for SEO
Breadcrumbs are a really simple but important SEO technique for keeping your users on the website and ensuring that search engines can crawl and understand your pages. If you’re thinking of taking the plunge and implementing breadcrumbs, here’s what you need to know.
Breadcrumbs are a crucial part of developing strong website architecture. They do more than just show users where they are on your website, they are also one of the first things Google sees when they crawl your site. A well-designed breadcrumb trail can improve your on-page SEO and a poorly designed one can hurt you.
If you have a large site or one with multiple levels of navigation, breadcrumbs are a great way to keep your user engaged and help them find what they are looking to have.
Why Breadcrumbs in SEO
Breadcrumbs help SEO by showing search engines what the most important section of your website is. They give search engines and users information on where they are on your site, allowing them to navigate quickly through each of your pages. Search engines like breadcrumbs because they help improve crawl efficiency. Breadcrumbs make it easier for search engines to crawl your site and index its content.
Most customers don’t want to hunt around your site to try and find what they’re looking for. Breadcrumbs make it easy for them to move from page to page by showing them the way back to the home page or something like that.
Better Ranking for Specific Search Terms
Breadcrumbs can help your website rank better in Google for specific search terms, and provide a link you can use to promote your site on other sites. They can also increase conversions by helping customers find the products or services they need more easily.
Putting the right breadcrumbs at the right place on the page helps a user navigate your site quickly and easily. Breadcrumbs can be used to highlight different levels of content or make it easy to navigate between different pages or parts of a page with a clear mark next to each segment.
How to Create and Use Breadcrumbs in SEO
Breadcrumbs are usually placed in the header or footer and are commonly used to show the path that the site visitor has taken through the website.
There are several ways to add breadcrumbs to your site, depending on your CMS. Yoast SEO provides a direct field for inserting breadcrumb data. Alternatively, you can use one of the many plugins available or manually insert code into your site.
What You Need to Do First
You have to know where you are starting before you can measure how far you have come. An on-page SEO audit presents a business with an exceptional opportunity for growth online. It lets you know how you can improve your Google search ranking while increasing website traffic and performance. A deep dive into site navigation, content, page speed and more will take a website from good to great. It’s a simple way for businesses to evaluate their website efficacy and improve it by measurable actions.
But a professional on-page SEO audit costs you money and time to search for the right source that you can rely upon.
Here is the chance to grab a free on-page SEO audit emailed to you. Our audit only analyzes your breadcrumbs positioning but lets you instantly know how you can attract more traffic and generate more leads. We promise no sleazy sales calls or annoying follow-ups.