Local SEO is your best bet for expanding your contracting business in your local area. In this post, we’ll go through six specific steps that will help you develop a successful local SEO campaign
As a child, I was obsessed with car races. I was especially captivated by the grid scene of a race, with all the cars lined up ready to go as fast as they could after the red signal goes off. But one thing always bothered me: how could the car at the back possibly keep up with the cars at the front? I used to consider it unfair for the cars starting from behind. I think, as a local contractor, you too have to deal with a similar question. Too many contractors lined up for the same spot and you can’t claim it unless you beat your competition. You need to stand out if you want to get new clients.
So how would you do that? One of the best ways is through local SEO. With search engine optimization for local businesses, you can make sure that potential customers see your company first. A well-planned local SEO campaign gives you the pole position so you won’t have to start from behind.
I am going to share with you 6 basic elements of an effective local SEO campaign that will give you a head start in your Customers-Winning-Race. We are not discussing paid campaigns here but local SEO strategies to increase traffic and leads.
Identify Your Customers and What They Are Searching For
Building a successful local SEO campaign is challenging, but it can pay off big time. The first thing you need to do to run a successful local SEO campaign is to identify your customers and then find out the keywords or phrases they are using to search online. You can use Google Keyword Planner to find out the most popular search terms for your industry. For instance, if you’re a kitchen remodeler, you definitely want to know the most popular search terms related to the kitchen remodeling industry in your local area.
Once you know what keywords to focus on, you can start creating meaningful content to attract new customers.
Target Relevant Keywords
The second step is to put relevant keywords into good use. When you undertake a local SEO effort, you want to make sure that your brand can be found by the people you want to reach. Your site needs to gain traction locally and you can do this by adding relevant keywords that are related to your industry. Be mindful that the goal shouldn’t be outright selling but providing valuable information to your prospects that bring them to your website again and builds authority.
Search engines look at a number of factors when determining rankings, but keywords are among the most important. By including potential customers’ search terms in your content, you’re not only increasing your chances of being found, but you’re also helping to educate searchers about your brand.
Google My Business Listing
Google My Business is the most effective local SEO tool and the good thing is that it’s a free tool that anyone can use to increase their visibility online. Google My Business allows users to manage their company’s Google Search, Maps, and more — from one single dashboard. You will have to optimize your GMB listing to ensure that the right leads are finding you.
GMB provides a foundation for all of your local SEO campaigns — it’s the index that finds, ranks, and displays local businesses to searchers. In today’s mobile-first world, local discovery should be frictionless — customers should be able to find businesses nearby when they need them the most. Those who rank above their competitors in Google will capture opportunities that otherwise would have been lost to their competition.
Improve Your Local Listings
Good local listings are what make your brand visible to the right customer, at the right place, and at the right time. With a well-designed local listings strategy, you can increase local search rankings, attract customers, and increase sales. With most of your customers coming from local searches, you need to ensure that your business is well-presented on third-party local directories. This makes it easier for you to get found and convert more visitors into paying customers, which is why we suggest registering your business on as many local directories as possible.
From Google’s free local business directory to Yelp and Foursquare, there are plenty of resources that assist your customers to find the best services providers around them. By listing on these sites, you can achieve your goals of increasing brand exposure and driving prospective customers to your site.
How to use your reviews to boost your local SEO?
Reviews are an essential tool for any business and Google has made them even more important. Google wants to deliver the most useful and relevant results to its users — reviews are a way to do this. As a result, businesses that aren’t leveraging their star rating may be falling behind. By adding reviews to your site, you can gain an edge over your competitors in terms of SEO and user experience so you can grow your business.
When it comes to local businesses, Google doesn’t just want to know where you are — it wants to know what you have to offer. One of the most effective ways you can prove your worth is by building a strong online reputation. By encouraging customers to review your business on Google and other online platforms, you can encourage more prospects and strengthen local SEO.
Reviews from genuine local customers are the best way to improve your local SEO. By leveraging word-of-mouth marketing, you can enhance your local search visibility and increase the chances of your business appearing in Google Maps, Yelp, and other local directories.
Mobile Optimized Website
Optimizing your website for mobile devices is a must-do for businesses looking to rank higher in local results. Most people using their phones to search for products and services use location-based searches — so it makes sense to rank high in local searches. Some Google searches are location-based as well, so if you want to be found, you need a mobile-optimized site with a responsive design.
Once your business has a good-looking, well-functioning website, you should optimize it for mobile. By optimizing your site for mobile devices, you are providing the best possible user experience for your customers who are visiting your website on their phones.
On the internet, a prospect can always find someone who does what you do. That’s why it’s important to have a local SEO strategy in place. Local SEO is an effective way for your contracting business to display its strength and differentiate itself from the competition. With the introduction of Google My Business, local search engines have become more refined and user-friendly. A stronger presence on search engines enables your customers to find and contact you more easily.
With local SEO marketing, your business can grow with increased brand awareness, site traffic, and conversions.