5 Signs Your E-commerce Site Needs A Makeover

No matter how hard you try, there will always be gaps in your e-commerce website performance. If your website does not have a good user experience, you can forget about converting visitors into customers. Even you are satisfied with your site at first, there comes a time when even the best designs and features need an update or a complete overhaul.

From site speed to usability, we explore some major issues that can occur with your e-commerce site. If you have been ignoring problems like slow load times, broken links, poor design or inadequate content, you are not alone. But ignoring these problems can be detrimental to your success. In this article, we will identify 5 signs of giving your e-commerce website a refresh.

Lacks Mobile Responsiveness

Out of all the things, a responsive design comes at the top of your e-commerce website requirement. Smartphones have made life a lot easier by providing consumers with an instant solution for every problem. To stay in the game, e-commerce sites must be mobile responsive to accommodate all types of devices. In today’s mobile-first world, responsive website design is a must if your site is to capture the attention of mobile users.

The number of people using mobile devices to access the web continues to grow, accounting for 54.8 percent of global traffic, surpassing desktop. Many online shoppers start their searches on a mobile device, so look at your analytics to determine what keywords are sending traffic to your homepage and product pages.

If your site isn’t built for mobile users, it’s time to invest. A responsive website not only optimizes design but also conversion rates.

Poor Search Engine Ranking

Search engine optimization is a crucial element of any successful e-commerce site. Customers shop search engines to find the best deals and newest products — if your website is not showing up higher in online searches, you’re missing a prime opportunity to sell more. Search engine optimization is a necessary element of every e-commerce site — its natural-language algorithms can help improve your site. However, search engine optimization is a constantly changing world of computer code. Make sure your e-commerce website receives regular updates and stays up to date with the latest SEO trends.

Tailor your SEO strategy to beat your competitors in SERPs. By upgrading your website’s on-site SEO, you’ll ensure that your content ranks higher in search engine results. You can also engage with potential customers through paid advertisements, improve your site’s load speed, and build your credibility by producing high-quality content.

High Bounce Rate

A high bounce rate can be a sign that you’re losing potential customers. When a user arrives at a site and leaves a short time later, the bounce rate is calculated by subtracting the number of pages viewed from the total number of pages visited after the first page. 

Bounce rates are important to track for many reasons, including identifying problems with your website or marketing efforts.

There can be many reasons for a high bounce rate, such as poorly presented product or category listings, unappealing images, small thumbnails, outdated information, and unclear navigation. 

Google Analytics is an indispensable tool for understanding consumer purchasing habits and identifying the primary reasons behind drop-offs. By discovering what is causing customers to bounce off of your e-commerce site without making a purchase, businesses can identify opportunities for improvement that will boost sales.

The good news is that bounce rates can be fixed by making several minor tweaks to your website — including keyword and image optimization.

Outdated Design

Ecommerce has undergone tremendous change in the past two decades. Web shopping has grown from a simple business to a complex industry with a variety of features and services that can help your business thrive online. For example, consider how web messaging has evolved into a vital customer service tool that builds trust between customers and businesses. It can engage customers, convert shoppers into sales, and curb frustrations from miscommunication.

If your e-commerce site still lives in the early 2000s, it’s time to lay that old site to rest and give it a redesign. With the goal of inspiring customers to buy, businesses can incorporate clean and simple layouts, well-organized product pages, and user-friendly navigation elements. Artificial intelligence can be used to capture visitor preferences and generate a personalized experience for them in the future.

Slow Load Time

A website’s loading speed can feel like a trivial detail that doesn’t affect business. However, a 1-second delay in load time can massively impact a website’s conversion rate (how to increase ecommerce conversion rate). People are just too impatient to wait for a site to load. A slow-loading site will frustrate customers, make you lose traffic, and even hurt your rankings with search engines. With the need for speed taking on a new urgency, website owners are racing to deliver sites that work with the modern web.

A good way to test if your site is loading fast enough is by using a website speed test tool, like GTmetrix. If your site is loading at a rate of more than 2 seconds, it may be time for you to consider looking into the backend of your website. A fast website translates to happy customers, more revenue, and an overall better user experience.


Businesses can no longer afford to neglect their website. The surge of the digital economy has made every touchpoint with a customer crucial. Everything from your site’s design to its search engine ranking determines whether or not you’ll be able to convert site visitors into customers. 

Don’t let flashy design and shifting technology get in the way of your company’s online success. Jordan Marketing Consultants can help you bring your e-commerce website design in Houston up to date.