It’s always a big decision for small business owners when it comes to spending money. It can be difficult to decide whether or not to invest in a professionally designed website, especially when DIY website builders are cheap and easy to use (Must link to our blog post). However, the first step should be defining the goals of your website. Do you want an information site or something that works as a 24/7 lead-generating machine?
Based on my years of experience in the industry, I have crafted a quick gut-check to help you decide whether or not it is time to hire a professional website designer. The questions are simple, but the answers will give you profound insight into your web presence.
2+ Years In Business
You are celebrating your 2 year business anniversary and it dawns on you that the digital and physical landscape has changed drastically. Not only are there more competitors in your local market but the online competition has nearly quadrupled. It’s time to take your experience to the web!
Now is not the time to err on the side of caution and create the site yourself. Bringing your industry knowledge to a professional website designer or marketing agency will create the winning recipe to keep you competitive.
Using a DIY website builder could prove fatal to the launch of your new online presence. With a limited time to capture your potential customer, a misplaced CTA or slow load time could mean lost revenue.
Stable Monthly Revenue
If you are not generating at least $10k a month in revenue, it probably isn’t a good time to hire a designer to create your website or redesign your existing one. On average, a WordPress website design is going to cost between $5,000 – $10,000 but that can easily exceed $20,000 depending on the specs of the project. You may want to consider looking into SEO or Social Media Management to help boost your revenue.
Many local businesses fail to capitalize on the vast business opportunities that come with developing an effective website. Since they operate with a physical location, they think that their target audience comes directly to them so they don’t need a strong online presence.
What they don’t realize is that 46% of all Google searches are looking for local information. This means a local business is in a prime position to win a new customer with the right website.
DIY website builders don’t offer the local search optimization features that a professional designer can create for you.
E-commerce With At Least 2 Years In Business
New trends and new functionalities have a way of creeping into every aspect of our lives, including how we shop online. As a result, even the most well-designed e-commerce sites need to be updated from time to time before they become outdated and irrelevant.
To stand out from today’s hypercompetitive e-commerce market, online stores need to continuously innovate and provide new reasons for customers to return. We’re moving towards a more personalized experience for customers with the integration of AI. It’s amazing how many e-commerce sites offer this kind of service, though it has also increased the benchmark for the others.
When your e-store is running for two years, DIY website builders can’t offer the customization your business requires to solidify its brand image. You can’t just adopt a layout or theme that anyone can have by paying a few bucks a month. You need a professional website design for the sake of your brand.
Existing Website With Lackluster Performance
If your website looks tired and outdated, it affects your business in many ways: you miss out on chances to scale it up and increase revenue, and your brand integrity is compromised. A professional web design can take your business to a different level — welcoming new customers and building trust with them as you grow.
You know it’s time for a website refresh when your site is struggling with outdated content, slow page load times, and poor user experience. While many small businesses can’t afford a complete site overhaul every year, it’s important they update their site design, layout and integrate new features at least once every two to three years. The goal should be to engage the customers by offering a smooth and secure buying experience that increases your revenue or builds credibility for your offline business.
While it may be tempting to build a website with simple, built-in tools, the truth is that these are not designed with the specific needs of your business in mind. Learning the platform and training your staff will be a time suck that could be better spent running your business.
For local business owners, it’s ideal to work with Houston website design companies or a Houston website designer who know the neighborhoods where a business is operating to add maximum value to the site by using his local insight.
The key to having a website with high conversion search engine optimization is hiring a professional web designer; one that understands your business goals and designs a site that will attract customers.
We have created a Free ROI calculator that allows you to check if your current website will give you the return on investment you need. Fill out the form with the details about your website and figure out exactly how much revenue it can generate for you.