Before taking an action or adopting something, as a business owner, you think. You think, whether doing this would be beneficial for your business or not. So if you are a local business and maintaining a good online presence with organic SEO (or not), you might be wondering whether you should invest time and energy in local SEO.
As an SEO marketing expert, I did the leg work for you and shortlisted 5 questions that you can ask yourself to be sure whether you should plan local SEO or not.
But before jumping into the reasons, you first need to know what local SEO is. It’s referred to as a process that will increase your online visibility in your specific geographic area. Whether you have a physical location or you are offering a service in the area, local SEO ensures that your local customers see you online when they search for the product or service you are selling.
The growth of the internet has changed the way people search for local businesses. As more and more people use their phones to find local services, it’s never been more important to focus on local SEO.
It’s no longer good enough to have an online presence that only includes a few social media accounts, and a website (without SEO optimization). In case you missed it, Google might make your business disappear from the local search results — especially if you’re a small business owner in a competitive industry such as restaurant, contracting, gym, etc…
If you didn’t already know, Google is the gatekeeper for where your business shows up in search results. The more competitive the industry, the more a ranking out of the top 10 could cost you. We talk about this in more detail in our SERP article.
Without further ado, let’s find out if you are a good fit for local SEO:
If You Are Operating With a Physical Location
Do you have a physical location that you’re trying to promote online? If so, local SEO is a necessary part of your marketing strategy. Why? Google’s been rolling out a number of new local-focused features in recent years, from mobile location tracking, local search ads and the Local Finder. These changes have all been designed to improve the experience for users, but they’ve also improved how businesses can connect with customers.
Of course, we all want more
and warmer leads and to get them we have to think like our ‘leads’. ‘What would you like to experience when searching for something online?’ As consumers, we LOVE finding the information we need as conveniently as possible.
If you’re not on the first page of Google when someone searches for your local services, you’re going to lose out to your competitors that are ranked higher. The local search results page is a busy place and a significant amount of searches are driven to local directories. If you’re running a local business with a physical location, don’t overlook the importance of local SEO.
If You Are a Local Service Provider
I don’t need to tell you that competition is fierce if you’re offering a service to a local market. Statistically speaking, your probability of getting new business is shrinking with each new competitor. If you’re a roofer, plumber or any other type of contractor or service provider, competition is popping up left and right.
So do you know how to plan local SEO for contractors? If not, you are missing out on a ton of potential customers. Local search is a must-have for any local business like a plumber, dentist or contractor.
When people search for local businesses, even in the mobile space, they are looking for geographically relevant results. The local listing helps make your business stand out from the other options and that means getting more targeted traffic or leads.
All SEO marketing experts suggest that local SEO is a great way to expand your reach and increase your customer base. Local businesses should focus on improving their local search rankings because they are less saturated than regional or global search results. This means that you have a better chance of ranking in local search results by focusing on local search rankings. If you’re a home service provider, local SEO for contractors is a great way to capture the attention of consumers looking for services in your area.
If You Want To Build an Authentic Local Brand
If you want to find your customers, you have to be where they are: on local search pages. Whether they’re searching for ‘plumber’ or ‘kitchen remodeling’, local search is an essential part of a local business’ marketing strategy. Mapping out a comprehensive local SEO strategy can lead to higher rankings in Google Maps, increased website traffic, and exposure, attracting more potential customers that are ready to buy.
For instance, if you are a local contractor in Houston, your warm leads are just on the other side of your SEO for contractors campaign. Creating content that secures you as the local authority will push you to the first page of local search.
If Your Professional License Limits Your Services Area
If you have an area-specific license, like a real estate agent, electrician, or general contractor, then you can use local SEO to reach relevant prospects in your area. If your construction license only allows you to operate in Texas, you don’t need to have a regular SEO plan for your business and should go for local SEO.
It is a waste of time, resources and money casting a wide net that catches potential customers outside of your licensed areas. We focus on building authority based on locality which allows customers to find nearby solutions to their problems.
If You Are Getting Majority of Leads From Out Of Your Service Area
If you’re a business that provides a service to local clients, it’s crucial to do SEO for contractors to ensure that you keep getting leads from the area where you can convert those leads. Local SEO is more important than ever before due to the increase in mobile searches and the rise in popularity of local business directories such as Yelp.
The most important thing to keep in mind is that your business needs to be relevant to those you’re trying to reach. If you’re focusing all your efforts on people in Austin, when you’re based in Houston, then it’s going to be difficult to get leads that will convert. A local SEO strategy is an important part of your overall online marketing strategy because it will help you get leads from the area you’re providing services. If you’re in a local area and don’t have a local SEO strategy in place, you miss out on clients and leads from that area.
Ranking for local search queries is one of the best methods for experiencing a surge in traffic and leads. To make it happen, you should rely on local SEO to attract and convert customers.
Know Who You Are
The first step towards progress is to know your situation. I hope this post has helped you identify if local SEO is right for your business. To start your process in understanding where you currently rank, we are going to give you a free GMB Audit. Fill out the form below and we’ll send you over a report with detailed action items included.